Food (and drink) for thought about Starbucks, McDonalds and too many meetings

In today’s business climate, it is quite common to see people walking into business meetings holding their beloved cup of Starbucks coffee and feeling oh-so hip about it.

Do you think that these same people would be as comfortable walking into a high powered business meeting holding a cup of coffee purchased at McDonald’s?

As a marketer, I look forward to following the latest round of Coffee Wars.