A compendium of original and borrowed content regarding Tablet PCs for the
TabletKiosk Value Added Reseller Community

Tuesday, August 2, 2011

TabletKiosk, Channel Marketing and the Distribution Channel

It seems that for every 2 years that I stay at TabletKiosk, I am assigned a new job title / function and take on new responsibilities – and so I am now back into the land of Channel Marketing where I am overseeing our VAR channel and Distributor relationships.


To be very frank, the Channel Marketing role is a very good fit for my skills and background, and I feel that my previous job history has been a great training ground for this new endeavor. Capture


TabletKiosk has always had a Channel sales strategy, however, we never put together a formal Reseller strategy to attract new VAR partners, educate our dealers and manage our products that are sold through distribution. This is the new role which I have taken on, and I am very excited to get my feet wet and grow our channel sales accordingly. I am going to re-invigorate this blog and will be writing more about our reseller partnerships, key findings about the distribution channel and best practices I learn along the way.


One of the first steps I am taking is to sign up new reseller partners that can help us expand our visibility. We recently began selling our products through PC Mall, and yesterday we held a training Lunch and Learn session at their Torrance phone center.


If you are a TabletKiosk reseller, I encourage you to check follow this blog to stay up to date about the latest TabletKiosk happenings.


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