On Saturday morning, I saw my first Amazon Kindle at the most unlikely of places at a Weight Watchers meeting (I'm happy to say I lost 2 lbs this week - gold star for me).
The Kindle owner was a woman several year older than I. It surprised me to learn that she was the owner of an HP tx2000, she used inking and she was well versed in mobile technology.
When I asked to see the Kindle, I introduced myself as an employee in the Tablet industry and we began an animated conversation about tablets, mobile readers and Bill Gates' vision. People around us were listening to us and started asking questions. And the conversation grew from there... I just wish I had my Sahara Tablet PC with me to show the people who had no idea what the heck we were talking about.
Since I joined TabletKiosk over 2 years ago, most of my technology conversations have been with industry professionals, work contacts and journalists/ bloggers. What made this conversation so remarkable was that it took place in such an unexpected location and involved 3 generations of women.
These women are not our target demographic and will probably never be. In fact, I would describe this group as the exact opposite of the demographic we target. However it is very interesting to note they were genuinely intrigued by the new technology and I was happy to share information with them. Who knows, maybe there's an untapped market here...